BTWA

Work

Selected work

One complete case study is published. Other engagements are summarized without a client name or measured result until that documentation exists.

Case Study · NR Investments · Miami

Canvas Condos

The building wasn't the problem. The market hadn't been taught yet.

Canvas Condos is a project by NR Investments. BTWA's scope was campaign systems, positioning, and media: the Attainable Luxury frame, paid YouTube and social, Outbrain articles, the ZAP video format, remarketing, lead capture, and call tracking. Sell-through also depended on the building, the financing, and the sales team. Those project sales are not a BTWA-only result.

Campaign metric. 653K Paid campaign views across YouTube/social built around one ownership reframe · 2018

Read the case study

Project summaries

  • Restaurant / Local Demand

    Local demand system for a premium dining room

    Inconsistent covers and ad spend that didn't map to reservations.

    Geo-targeted paid media, booking-focused landing flow, and weekly performance review.

    A project summary only. Client name and measured results are not published.

  • Facility Services / B2B Positioning

    B2B positioning for a facility services operator

    Generic messaging and no clear path from awareness to contract conversations.

    Vertical positioning, LinkedIn + search pairing, and account-level landing paths.

    A project summary only. Client name and measured results are not published.